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For our work to have a lasting and permanent impact, we have to create change on multiple levels.
Gaining farmer trust and cooperation for adopting alternative sowing methods is a long-term effort which involves financial access to technology along with a shift in mindsets.
Creating a visible reduction in pollution levels and improving air quality will come about when 50-60% of farmland utilises alternative sowing methods, making this a slow process overall.
This is why corporate involvement is essential and crucial.
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